'Having nothing in your home you do not know to be useful, or believe to be beautiful'.
Morris adjustable chair (The Victorian Lazy Boy!)
How true! Having done a traumatic removal from a small flat that was apparently bursting at the seams, resulting in 13 bags of rubbish and 5 bags of recycling. How do you know when enough is enough? I should have listened to William Morris! There is something very modern about Morris and his compatriots' Arts and Crafts movement. Looking past the densely floral wallpaper, their aesthetic is one that seem particlarly interesting right now. The enormous popularity of Kirstie Allsopp's 'Homemade Homes' (check out her twitter following-one of whom is of course Duck Egg!) displays how much we enjoy original items and putting a unique, or even our own, stamp on our interiors.
Strawberry thief design by William Morris and Co.
Now we are asking where does our food come from, similarly we are savvy interior shoppers. Where do our interiors come from and who are the craftspeople behind them. There is something very much in vogue about the handmade, its foibles and mistakes becoming part of the charm.
With the BBC Pre-Raphaelites' series and the new Emma Thompson film about Ruskin's wife 'Effie', the Arts and Crafts movement is having its own renaissance and of course there is always a good old romp into the bargain...
So this is all part of the Duck Egg plan! We're using a William Morris ethos for our goods all selected by the baby amusement factor!